Archive for January, 2010
Are your needs being met?
Posted by Joie Tamkin in branding on January 26th, 2010
I’ve always been fascinated with Maslow’s Hierarchy of needs in life… checkout his pyramid. Are your needs being met? This sequential hierarchy of needs doesn’t usually happen in today’s society. 
When I think of needs, I think of: Starbucks, whitening tooth paste, Google search, and my iphone. I actually have all levels in the pyramid covered multiple times.
How amazing is it that Starbucks found its way into being in my life’s pyramid of needs? Now that is impressive Branding! Starbucks provides every level of the Pyramid.
Let’s start with the basics, Physiological, they provide food and water. Moving along to Safety, I stay alert and productive because I get my Starbucks coffee every day and my co-workers are safer once I have my coffee.
Next is Love/belonging, this is my favorite one! When I order a tall half-caf, skinny vanilla latte, it shows that I am an insider and belong in “the club” I often ramble my long obnoxious order carelessly as I update the Baristas on the latest celebrity gossip. I feel like a Rockstar (loved) because they remember my name and know how to spell it.
Now we are really getting into the magic of this brand, Esteem, watching those Barista’s aim to please me is exhilarating and when they call out my name I get that giddy feeling like Bob Hope just called me up to the Price is Right. The first sip of the not-so-great tasting coffee, shoots my confidence sky high and I am ready to take the day.
The last need is Self Actualization, I accept Starbucks for what it is… it’s mediocre coffee with long lines and no parking… but it brightens my day everyday, sometimes twice a day.
What’s my point? Not only should we all have invested in Starbucks in the 70’s but Starbucks is a strong brand because they meet numerous core needs simultaneously. Does your Brand do that?
Happy New Year and Hello 2010!
Posted by Joie Tamkin in Client Appreciation on January 8th, 2010
We want to wish all of our friends and valued clients a Happy New Year. 2009 was a success and we are looking forward to another prosperous year for our clients.
Congratulations to Campus Advantage for ending 2009 very strong, despite the economic downturn. Campus Advantage continues to be the market leader in Student Housing Management, and was able to grow its portfolio over the past year at the same growth rate as previous years.
Mike Peter is the CEO of Campus Advantage and not only is he the driving force behind the company’s ambitions, he also has a personality that lights up every room. Haven’t met him yet? Feb. 22 – 23 is your chance! Come to the National Apartment Association Conference in Las Vegas. Meet Mike Peter and other top executives from the Student Housing Industry as they share tips and outlooks for a successful 2010.
c.a.k. + associates will be in Vegas on the trade show floor, so please come visit us as well. We have some very exciting plans for our firm and innovative plans for our clients and future clients. We would love to chat with you about growing your business.
If you can’t join us at the blackjack tables in Vegas than come by our offices in Westlake. We have fresh coffee and a killer portfolio.
