Archive for March, 2010
Press Release Tips for All Ages
Posted by admin in Uncategorized on March 22nd, 2010
Is the Press Release dead? Not yet. Plenty of traditional pr professionals are still cranking out releases at records rates. Press releases can be a great communications tool and a good way to make a first impression, especially in the B2B world.
Newspapers, magazines and trade publications receive them by the hundreds. I worked in a newsroom for over 6 years and trust me on this: Sloppy, long, pointless releases are the first to hit the newsroom wastebasket or be deleted from e-mail.
To make sure your press release makes the cut to consideration, avoid these common mistakes.
Cut to the chase. Failing to write a headline that explains what the story is about. Don’t try to be too cute or tease readers. Most journalists spend a less than five seconds reading a release before deciding whether to use it or toss it.
Too Wordy. Writing press releases that are too long, meaning they exceed one page, are not an attractive read to a busy journalist. Each release should be no longer than one printed page, or one computer screen of type. Remember. The purpose of your press release is to make a journalist pick up the phone and call you for a larger story.
Get it right. Getting your facts wrong makes a terrible first impression. Before you send a release, double-check everything. If your press release includes a telephone number, call the number to make sure it’s correct. If it includes a website address, send the release to yourself first and actually click on the link to make sure it takes readers to the correct page. Don’t rely on your computer’s spell-check. Have someone else proofread the release.
Missing the Boat. Sending it too late. If you want publicity for an event in your own community, send releases to local newspapers and TV stations about three weeks before the event. If you want publicity in national magazines, however, you might have to send your information six months before the event because many magazines work several months ahead of the publication date. Make sure you know deadlines for every publication on your media contact list.
What’s in it for me? Sending a press release that focuses on the company and not the targeted reader is a common mistake. Know your audience and target them throughout the entire release.
Cliche Phrases. Avoid hackneyed words and phrases such as spectacular, incredible, the only one of its kind, breakthrough, cutting-edge, unique and state-of-the-art.
Not Making Sense. Write so journalists can understand what you are saying. Speaking insider industry lingo that no one understands except people in your industry will get you a first class ticket to the trash bin.
The purpose of a press release is to communicate the news as quickly as possible. The easier you can make a journalist’s job, the greater the chances that your news will be shared.
Spring Cleaning for your Brand
Posted by Joie Tamkin in branding on March 8th, 2010
You are your brand. Everything you do in life is a representation of who you are. Whether you own your firm or work for a company, you are your own brand.
From the way you dress, to where you work, to the people you hire, to the car you buy, to the neighborhood you live in, to the health club you belong to, to the way you speak… all of this can either build or diminish your personal brand.
Spring is almost here, and it is time to do a little bit of “Spring Cleaning” for your brand.
Get out there and draw some attention! Delivering a speech or speaking on a panel is a great way to re-vamp your brand. Giving expert advice sets the tone of your company and yourself. Pick a topic that is timely and post new tips weekly on a blog, like this one!
Stay current. Make sure your head shot is current, along with your bio, resume. You should also give your linkedIn and other social media profiles an update.
Be a great communicator. Research shows communications skill is the top determinant for upward social and professional mobility. Join Toastmasters or hire a communications coach to ensure that your written and verbal skills are at their best. Being able to have meaningful networking conversations are key to building a positive brand. Practice social interaction wherever you go, even at Starbucks… did your barista understand you clearly? Were you being clear and concise when you ordered? Or did you dance around what type of latte you wanted and did they give you a funny look? Beaware of how people react to you.
Build your contact list. Make new business contacts and stay in touch with them. Twitter, LinkedIn and Facebook are great for this. Most people with powerful brands have powerful friends.
Dress for the job you want, not the job you have. Balance your individual style with clothing that will appeal to those you are trying to impress. Today’s relaxed business attire has lead a few people astray. Designer jeans are the new slacks for many offices… they have become my favorite professional look, especially for men. If you do not know how to dress up your jeans, or aren’t sure what I meant by “designer jeans” please seek a fashion consultant.
Select “significant” significant others. Who you date or who you marry affects your brand. Studies suggest that single people should not take their dates to company events. If they do, they will be judged by the outcome of every romance.
Give something back. Giving your time, talent, and money to charitable causes is a brand-builder especially when it complements your brand strategy. Find a cause you are passionate about. I’m passionate about helping others grow their brands, so I spend countless hours working with the PRSA. Through this commitment my name (brand) is associated with the PRSA and vice versa.
You and your brand, and as your brand, are your biggest assets. Nurture your brand this Spring and you will flourish in the benefits.