You are your brand.  Everything you do in life is a representation of who you are.  Whether you own your firm or work for a company, you are your own brand.

From the way you dress, to where you work, to the people you hire, to the car you buy, to the neighborhood you live in, to the health club you belong to, to the way you speak… all of this can either build or diminish your personal brand.

Spring is almost here, and it is time to do a little bit of  “Spring Cleaning” for your brand.

Get out there and draw some attention! Delivering  a speech or speaking on a panel is a great way to re-vamp your brand.  Giving expert advice sets the tone of your company and yourself.  Pick a topic that is timely and post new tips weekly on a blog, like this one!

Stay current. Make sure your head shot is current, along with your bio, resume.  You should also give your linkedIn and other social media profiles an update.

Be a great communicator. Research shows communications skill is the top determinant for upward social and professional mobility.  Join Toastmasters or hire a communications coach to ensure that your written and verbal skills are at their best.  Being able to have meaningful networking conversations are key to building a positive brand.  Practice social interaction wherever you go, even at Starbucks… did your barista understand you clearly?  Were you being clear and concise when you ordered?  Or did you dance around what type of latte you wanted and did they give you a funny look?  Beaware of how people react to you.

Build your contact list. Make new business contacts and stay in touch with them. Twitter, LinkedIn and Facebook  are great for this.  Most people with powerful brands have powerful friends.

Dress for the job you want, not the job you have. Balance your individual style with clothing that will appeal to those you are trying to impress.  Today’s relaxed business attire has lead a few people astray.  Designer jeans are the new slacks for many offices… they have become my favorite professional look, especially for men.  If you do not know how to dress up your jeans, or aren’t sure what I meant by “designer jeans” please seek a fashion consultant.

Select “significant” significant others. Who you date or who you marry affects your brand. Studies suggest that single people should not take their dates to company events.  If they do, they will be judged by the outcome of every romance.

Give something back. Giving your time, talent, and money to charitable causes is a brand-builder especially when it complements your brand strategy. Find a cause you are passionate about. I’m passionate about helping others grow their brands, so I spend countless hours working with the PRSA.  Through this commitment my name (brand) is associated with the PRSA and vice versa.

You and your brand, and as your brand, are your biggest assets.  Nurture your brand this Spring and you will flourish in the benefits.